On the platform TEMU sellers offer mostly cheap Chinese products made from plastics. Temu has developed to a Very Large Online Platform (VLOP) according to the EU’s Digital Services Act, following its declaration of more than 45 million active users in the EU. In September it announced a number of 92 million monthly users.
Many products offered shall not comply with legal standards in the EU or are cheap copies, violating IP rights of inventors or copyright-holders.
In addition, banned marketing measures like cheating, addictive services to push orders and collect data for profiling could violate the Digital Services Act (DSA) due to the statement published by the Commission.
The proceedings shall be initiated with surveillance measures.
illustration: shutterstock.com serato 1162898068